It was a cold December night in 1773. The British had proposed a tax on tea and the colonists were outraged. Taxes, which were viewed by the British as a means of revenue, had become symbols of oppression to the colonists. As such, the Tea Tax Act became a tipping point that culminated in the Revolutionary War. When three large ships loaded with imported British tea arrived on the docks in Boston, outraged citizens dumped the ships’ cargo into the harbor in protest – an event that became known as the Boston Tea Party.
Tobacco and alcoholic beverage companies are well recognized for their ability to use mass media to promote the consumption of their products. The successful campaigns of these companies exemplify how a marketing tool such as mass media can convincingly encourage consumers to purchase a certain product.